Dataset statistics
| Number of variables | 20 |
|---|---|
| Number of observations | 587554 |
| Missing cells | 0 |
| Missing cells (%) | 0.0% |
| Duplicate rows | 0 |
| Duplicate rows (%) | 0.0% |
| Total size in memory | 66.1 MiB |
| Average record size in memory | 118.0 B |
Variable types
| Numeric | 16 |
|---|---|
| DateTime | 1 |
| Categorical | 3 |
AdGroupName has a high cardinality: 1557 distinct values | High cardinality |
Criteria has a high cardinality: 4262 distinct values | High cardinality |
AdGroupId is highly overall correlated with CampaignId and 1 other fields | High correlation |
CampaignId is highly overall correlated with AdGroupId and 1 other fields | High correlation |
AbsoluteTopImpressionPercentage is highly overall correlated with TopImpressionPercentage and 7 other fields | High correlation |
TopImpressionPercentage is highly overall correlated with AbsoluteTopImpressionPercentage and 3 other fields | High correlation |
SearchImpressionShare is highly overall correlated with AbsoluteTopImpressionPercentage and 7 other fields | High correlation |
SearchTopImpressionShare is highly overall correlated with AbsoluteTopImpressionPercentage and 7 other fields | High correlation |
Impressions is highly overall correlated with AbsoluteTopImpressionPercentage and 7 other fields | High correlation |
Clicks is highly overall correlated with AbsoluteTopImpressionPercentage and 6 other fields | High correlation |
Cost is highly overall correlated with AbsoluteTopImpressionPercentage and 6 other fields | High correlation |
Sessions is highly overall correlated with AbsoluteTopImpressionPercentage and 6 other fields | High correlation |
Cost_gbp is highly overall correlated with AbsoluteTopImpressionPercentage and 6 other fields | High correlation |
Margin is highly overall correlated with ROI_gbp | High correlation |
ROI_gbp is highly overall correlated with Margin | High correlation |
CampaignName is highly overall correlated with AdGroupId and 1 other fields | High correlation |
Impressions is highly skewed (γ1 = 29.86271315) | Skewed |
Clicks is highly skewed (γ1 = 31.81868362) | Skewed |
Cost is highly skewed (γ1 = 34.58918393) | Skewed |
Sessions is highly skewed (γ1 = 31.81933403) | Skewed |
Cost_gbp is highly skewed (γ1 = 34.58970642) | Skewed |
Margin is highly skewed (γ1 = 32.55780029) | Skewed |
ROI_gbp is highly skewed (γ1 = 68.26132965) | Skewed |
AbsoluteTopImpressionPercentage has 314320 (53.5%) zeros | Zeros |
TopImpressionPercentage has 236197 (40.2%) zeros | Zeros |
SearchImpressionShare has 193541 (32.9%) zeros | Zeros |
SearchTopImpressionShare has 193576 (32.9%) zeros | Zeros |
SearchRankLostTopImpressionShare has 282797 (48.1%) zeros | Zeros |
Impressions has 228327 (38.9%) zeros | Zeros |
Clicks has 370319 (63.0%) zeros | Zeros |
Cost has 370319 (63.0%) zeros | Zeros |
Sessions has 370324 (63.0%) zeros | Zeros |
Cost_gbp has 370324 (63.0%) zeros | Zeros |
Margin has 568930 (96.8%) zeros | Zeros |
ROI_gbp has 571589 (97.3%) zeros | Zeros |
Reproduction
| Analysis started | 2023-03-09 09:22:37.603575 |
|---|---|
| Analysis finished | 2023-03-09 09:24:10.827635 |
| Duration | 1 minute and 33.22 seconds |
| Software version | ydata-profiling vv4.1.0 |
| Download configuration | config.json |
AdGroupId
Real number (ℝ)
| Distinct | 1557 |
|---|---|
| Distinct (%) | 0.3% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 1.4350075 × 1011 |
| Minimum | 1.3837406 × 1011 |
|---|---|
| Maximum | 1.4905426 × 1011 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 9.0 MiB |
Quantile statistics
| Minimum | 1.3837406 × 1011 |
|---|---|
| 5-th percentile | 1.4074527 × 1011 |
| Q1 | 1.4228448 × 1011 |
| median | 1.4366583 × 1011 |
| Q3 | 1.4386994 × 1011 |
| 95-th percentile | 1.4637224 × 1011 |
| Maximum | 1.4905426 × 1011 |
| Range | 1.0680203 × 1010 |
| Interquartile range (IQR) | 1.5854578 × 109 |
Descriptive statistics
| Standard deviation | 1.9838267 × 109 |
|---|---|
| Coefficient of variation (CV) | 0.013824505 |
| Kurtosis | -0.66848392 |
| Mean | 1.4350075 × 1011 |
| Median Absolute Deviation (MAD) | 1.3813464 × 109 |
| Skewness | 0.35668222 |
| Sum | 8.4314437 × 1016 |
| Variance | 3.9355684 × 1018 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1.463722288 × 1011 | 8083 | 1.4% |
| 1.436658239 × 1011 | 5754 | 1.0% |
| 1.463722283 × 1011 | 5617 | 1.0% |
| 1.436658277 × 1011 | 3973 | 0.7% |
| 1.463722298 × 1011 | 3699 | 0.6% |
| 1.436658288 × 1011 | 3699 | 0.6% |
| 1.46372229 × 1011 | 3699 | 0.6% |
| 1.463722279 × 1011 | 3425 | 0.6% |
| 1.463722278 × 1011 | 3288 | 0.6% |
| 1.407452699 × 1011 | 3077 | 0.5% |
| Other values (1547) | 543240 |
| Value | Count | Frequency (%) |
| 1.383740608 × 1011 | 74 | < 0.1% |
| 1.383740634 × 1011 | 74 | < 0.1% |
| 1.383740701 × 1011 | 74 | < 0.1% |
| 1.383740761 × 1011 | 74 | < 0.1% |
| 1.391787481 × 1011 | 74 | < 0.1% |
| 1.407452488 × 1011 | 137 | |
| 1.407452489 × 1011 | 274 | |
| 1.407452491 × 1011 | 274 | |
| 1.407452491 × 1011 | 137 | |
| 1.407452495 × 1011 | 137 |
| Value | Count | Frequency (%) |
| 1.490542636 × 1011 | 274 | |
| 1.490542634 × 1011 | 137 | |
| 1.490542634 × 1011 | 137 | |
| 1.490542633 × 1011 | 137 | |
| 1.490542632 × 1011 | 274 | |
| 1.490542631 × 1011 | 137 | |
| 1.490542631 × 1011 | 274 | |
| 1.490542629 × 1011 | 137 | |
| 1.490542629 × 1011 | 137 | |
| 1.490542629 × 1011 | 137 |
CampaignId
Real number (ℝ)
| Distinct | 6 |
|---|---|
| Distinct (%) | < 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 1.9031107 × 1010 |
| Minimum | 1.9026017 × 1010 |
|---|---|
| Maximum | 1.9033111 × 1010 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 9.0 MiB |
Quantile statistics
| Minimum | 1.9026017 × 1010 |
|---|---|
| 5-th percentile | 1.9026017 × 1010 |
| Q1 | 1.903261 × 1010 |
| median | 1.903261 × 1010 |
| Q3 | 1.9032615 × 1010 |
| 95-th percentile | 1.9032616 × 1010 |
| Maximum | 1.9033111 × 1010 |
| Range | 7094642 |
| Interquartile range (IQR) | 5073 |
Descriptive statistics
| Standard deviation | 2774791 |
|---|---|
| Coefficient of variation (CV) | 0.00014580292 |
| Kurtosis | -0.33683575 |
| Mean | 1.9031107 × 1010 |
| Median Absolute Deviation (MAD) | 5073 |
| Skewness | -1.2888598 |
| Sum | 1.1181803 × 1016 |
| Variance | 7.6994653 × 1012 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1.903261505 × 1010 | 237889 | |
| 1.903260998 × 1010 | 174199 | |
| 1.902601654 × 1010 | 134540 | |
| 1.903261554 × 1010 | 32928 | 5.6% |
| 1.903311119 × 1010 | 5669 | 1.0% |
| 1.903261861 × 1010 | 2329 | 0.4% |
| Value | Count | Frequency (%) |
| 1.902601654 × 1010 | 134540 | |
| 1.903260998 × 1010 | 174199 | |
| 1.903261505 × 1010 | 237889 | |
| 1.903261554 × 1010 | 32928 | 5.6% |
| 1.903261861 × 1010 | 2329 | 0.4% |
| 1.903311119 × 1010 | 5669 | 1.0% |
| Value | Count | Frequency (%) |
| 1.903311119 × 1010 | 5669 | 1.0% |
| 1.903261861 × 1010 | 2329 | 0.4% |
| 1.903261554 × 1010 | 32928 | 5.6% |
| 1.903261505 × 1010 | 237889 | |
| 1.903260998 × 1010 | 174199 | |
| 1.902601654 × 1010 | 134540 |
CriterionId
Real number (ℝ)
| Distinct | 4320 |
|---|---|
| Distinct (%) | 0.7% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 5.5531408 × 1011 |
| Minimum | 10341671 |
|---|---|
| Maximum | 1.906812 × 1012 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 9.0 MiB |
Quantile statistics
| Minimum | 10341671 |
|---|---|
| 5-th percentile | 4.7335553 × 108 |
| Q1 | 1.7859937 × 1010 |
| median | 3.2558629 × 1011 |
| Q3 | 1.1622141 × 1012 |
| 95-th percentile | 1.7134322 × 1012 |
| Maximum | 1.906812 × 1012 |
| Range | 1.9068017 × 1012 |
| Interquartile range (IQR) | 1.1443541 × 1012 |
Descriptive statistics
| Standard deviation | 5.5436262 × 1011 |
|---|---|
| Coefficient of variation (CV) | 0.99828664 |
| Kurtosis | -0.8938073 |
| Mean | 5.5531408 × 1011 |
| Median Absolute Deviation (MAD) | 3.2170802 × 1011 |
| Skewness | 0.72089943 |
| Sum | 3.2627701 × 1017 |
| Variance | 3.0731792 × 1023 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 8.380522169 × 1011 | 274 | < 0.1% |
| 1.715518424 × 1012 | 211 | < 0.1% |
| 1.712847985 × 1012 | 211 | < 0.1% |
| 1.71343222 × 1012 | 211 | < 0.1% |
| 1.713432216 × 1012 | 211 | < 0.1% |
| 1.715180489 × 1012 | 211 | < 0.1% |
| 1.743196683 × 1012 | 211 | < 0.1% |
| 1.7131332 × 1012 | 211 | < 0.1% |
| 1.713432224 × 1012 | 211 | < 0.1% |
| 1.676901421 × 1012 | 211 | < 0.1% |
| Other values (4310) | 585381 |
| Value | Count | Frequency (%) |
| 10341671 | 137 | |
| 11350301 | 137 | |
| 12621993 | 137 | |
| 12685701 | 137 | |
| 17218370 | 137 | |
| 19413601 | 137 | |
| 19413681 | 137 | |
| 20847170 | 137 | |
| 20847200 | 137 | |
| 20847260 | 137 |
| Value | Count | Frequency (%) |
| 1.906811999 × 1012 | 137 | |
| 1.906811999 × 1012 | 63 | < 0.1% |
| 1.906811999 × 1012 | 137 | |
| 1.906811998 × 1012 | 63 | < 0.1% |
| 1.906811997 × 1012 | 63 | < 0.1% |
| 1.906811995 × 1012 | 63 | < 0.1% |
| 1.906811995 × 1012 | 137 | |
| 1.906811995 × 1012 | 137 | |
| 1.906811994 × 1012 | 210 | |
| 1.906811993 × 1012 | 211 |
Date
Date
| Distinct | 137 |
|---|---|
| Distinct (%) | < 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 9.0 MiB |
| Minimum | 2022-09-15 00:00:00 |
|---|---|
| Maximum | 2023-01-29 00:00:00 |
CampaignName
Categorical
| Distinct | 12 |
|---|---|
| Distinct (%) | < 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 9.0 MiB |
| GEN_Type_Date | |
|---|---|
| GEN_Type_Date _Metis | |
| GEN_Type_Type | |
| GEN_Type_Type _Metis | |
| GEN_Date | |
| Other values (7) |
Length
| Max length | 30 |
|---|---|
| Median length | 25 |
| Mean length | 14.907226 |
| Min length | 8 |
Characters and Unicode
| Total characters | 8758800 |
|---|---|
| Distinct characters | 19 |
| Distinct categories | 4 ? |
| Distinct scripts | 2 ? |
| Distinct blocks | 1 ? |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | GEN_Date |
|---|---|
| 2nd row | GEN_Type_Type |
| 3rd row | GEN_Type_Date |
| 4th row | GEN_Type_Date |
| 5th row | GEN_Date |
Common Values
| Value | Count | Frequency (%) |
| GEN_Type_Date | 127271 | |
| GEN_Type_Date _Metis | 110618 | |
| GEN_Type_Type | 93754 | |
| GEN_Type_Type _Metis | 80445 | |
| GEN_Date | 72300 | |
| GEN_Date _Metis | 62240 | |
| GEN_From | 17682 | 3.0% |
| GEN_From _Metis | 15246 | 2.6% |
| GEN_Type_Type_From | 2960 | 0.5% |
| GEN_Type_Type_From _Metis | 2709 | 0.5% |
| Other values (2) | 2329 | 0.4% |
Length
| Value | Count | Frequency (%) |
| metis | 272329 | |
| gen_type_date | 237889 | |
| gen_type_type | 174199 | |
| gen_date | 134540 | |
| gen_from | 32928 | 3.8% |
| gen_type_type_from | 5669 | 0.7% |
| gen_type_type_type_type | 2329 | 0.3% |
Most occurring characters
| Value | Count | Frequency (%) |
| _ | 1290296 | |
| e | 1251699 | |
| t | 644758 | 7.4% |
| T | 606941 | 6.9% |
| y | 606941 | 6.9% |
| p | 606941 | 6.9% |
| G | 587554 | 6.7% |
| E | 587554 | 6.7% |
| N | 587554 | 6.7% |
| a | 372429 | 4.3% |
| Other values (9) | 1616133 |
Most occurring categories
| Value | Count | Frequency (%) |
| Lowercase Letter | 4143217 | |
| Uppercase Letter | 3052958 | |
| Connector Punctuation | 1290296 | 14.7% |
| Space Separator | 272329 | 3.1% |
Most frequent character per category
Lowercase Letter
| Value | Count | Frequency (%) |
| e | 1251699 | |
| t | 644758 | |
| y | 606941 | |
| p | 606941 | |
| a | 372429 | 9.0% |
| i | 272329 | 6.6% |
| s | 272329 | 6.6% |
| r | 38597 | 0.9% |
| o | 38597 | 0.9% |
| m | 38597 | 0.9% |
Uppercase Letter
| Value | Count | Frequency (%) |
| T | 606941 | |
| G | 587554 | |
| E | 587554 | |
| N | 587554 | |
| D | 372429 | |
| M | 272329 | |
| F | 38597 | 1.3% |
Connector Punctuation
| Value | Count | Frequency (%) |
| _ | 1290296 |
Space Separator
| Value | Count | Frequency (%) |
| 272329 |
Most occurring scripts
| Value | Count | Frequency (%) |
| Latin | 7196175 | |
| Common | 1562625 | 17.8% |
Most frequent character per script
Latin
| Value | Count | Frequency (%) |
| e | 1251699 | |
| t | 644758 | |
| T | 606941 | |
| y | 606941 | |
| p | 606941 | |
| G | 587554 | |
| E | 587554 | |
| N | 587554 | |
| a | 372429 | 5.2% |
| D | 372429 | 5.2% |
| Other values (7) | 971375 |
Common
| Value | Count | Frequency (%) |
| _ | 1290296 | |
| 272329 | 17.4% |
Most occurring blocks
| Value | Count | Frequency (%) |
| ASCII | 8758800 |
Most frequent character per block
ASCII
| Value | Count | Frequency (%) |
| _ | 1290296 | |
| e | 1251699 | |
| t | 644758 | 7.4% |
| T | 606941 | 6.9% |
| y | 606941 | 6.9% |
| p | 606941 | 6.9% |
| G | 587554 | 6.7% |
| E | 587554 | 6.7% |
| N | 587554 | 6.7% |
| a | 372429 | 4.3% |
| Other values (9) | 1616133 |
AdGroupName
Categorical
| Distinct | 1557 |
|---|---|
| Distinct (%) | 0.3% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 9.0 MiB |
| GEN_January_Exact | 8083 |
|---|---|
| GEN_All Inclusive_Cheap_Exact | 5754 |
| GEN_February_Exact | 5617 |
| GEN_Cheap_Family_Exact | 3973 |
| GEN_Winter_Exact | 3699 |
| Other values (1552) |
Length
| Max length | 45 |
|---|---|
| Median length | 39 |
| Mean length | 22.943246 |
| Min length | 11 |
Characters and Unicode
| Total characters | 13480396 |
|---|---|
| Distinct characters | 56 |
| Distinct categories | 7 ? |
| Distinct scripts | 2 ? |
| Distinct blocks | 1 ? |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | GEN_2023_Easter_Exact |
|---|---|
| 2nd row | GEN_5 Star_Beach_BMM |
| 3rd row | GEN_Cheap_Christmas_Exact |
| 4th row | GEN_Deals_January_Exact |
| 5th row | GEN_2023_August_BMM |
Common Values
| Value | Count | Frequency (%) |
| GEN_January_Exact | 8083 | 1.4% |
| GEN_All Inclusive_Cheap_Exact | 5754 | 1.0% |
| GEN_February_Exact | 5617 | 1.0% |
| GEN_Cheap_Family_Exact | 3973 | 0.7% |
| GEN_Winter_Exact | 3699 | 0.6% |
| GEN_Cheap_Package_Exact | 3699 | 0.6% |
| GEN_March_Exact | 3699 | 0.6% |
| GEN_December_Exact | 3425 | 0.6% |
| GEN_Christmas_Exact | 3288 | 0.6% |
| GEN_All Inclusive_2023_Exact | 3077 | 0.5% |
| Other values (1547) | 543240 |
Length
| Value | Count | Frequency (%) |
| gen_all | 63868 | 8.3% |
| go | 10275 | 1.3% |
| gen_last | 9453 | 1.2% |
| gen_5 | 8493 | 1.1% |
| gen_kids | 8357 | 1.1% |
| gen_january_exact | 8083 | 1.0% |
| minute_exact | 7946 | 1.0% |
| year_exact | 6301 | 0.8% |
| inclusive_cheap_exact | 5754 | 0.7% |
| gen_february_exact | 5617 | 0.7% |
| Other values (1511) | 637342 |
Most occurring characters
| Value | Count | Frequency (%) |
| _ | 1739156 | 12.9% |
| E | 1011695 | 7.5% |
| a | 1009887 | 7.5% |
| e | 794874 | 5.9% |
| t | 679184 | 5.0% |
| N | 616049 | 4.6% |
| G | 612001 | 4.5% |
| c | 599508 | 4.4% |
| l | 439466 | 3.3% |
| M | 434516 | 3.2% |
| Other values (46) | 5544060 |
Most occurring categories
| Value | Count | Frequency (%) |
| Lowercase Letter | 6915504 | |
| Uppercase Letter | 3853238 | |
| Connector Punctuation | 1739156 | 12.9% |
| Decimal Number | 782535 | 5.8% |
| Space Separator | 183935 | 1.4% |
| Other Punctuation | 5480 | < 0.1% |
| Dash Punctuation | 548 | < 0.1% |
Most frequent character per category
Lowercase Letter
| Value | Count | Frequency (%) |
| a | 1009887 | |
| e | 794874 | |
| t | 679184 | |
| c | 599508 | 8.7% |
| l | 439466 | 6.4% |
| r | 432886 | 6.3% |
| x | 420179 | 6.1% |
| s | 328394 | 4.7% |
| u | 319985 | 4.6% |
| i | 289991 | 4.2% |
| Other values (13) | 1601150 |
Uppercase Letter
| Value | Count | Frequency (%) |
| E | 1011695 | |
| N | 616049 | |
| G | 612001 | |
| M | 434516 | |
| B | 265141 | 6.9% |
| C | 172889 | 4.5% |
| S | 108715 | 2.8% |
| A | 106187 | 2.8% |
| I | 78114 | 2.0% |
| F | 74048 | 1.9% |
| Other values (12) | 373883 | 9.7% |
Decimal Number
| Value | Count | Frequency (%) |
| 2 | 429729 | |
| 0 | 193168 | |
| 3 | 109872 | 14.0% |
| 4 | 40177 | 5.1% |
| 5 | 8493 | 1.1% |
| 1 | 548 | 0.1% |
| 8 | 548 | 0.1% |
Connector Punctuation
| Value | Count | Frequency (%) |
| _ | 1739156 |
Space Separator
| Value | Count | Frequency (%) |
| 183935 |
Other Punctuation
| Value | Count | Frequency (%) |
| & | 5480 |
Dash Punctuation
| Value | Count | Frequency (%) |
| - | 548 |
Most occurring scripts
| Value | Count | Frequency (%) |
| Latin | 10768742 | |
| Common | 2711654 | 20.1% |
Most frequent character per script
Latin
| Value | Count | Frequency (%) |
| E | 1011695 | 9.4% |
| a | 1009887 | 9.4% |
| e | 794874 | 7.4% |
| t | 679184 | 6.3% |
| N | 616049 | 5.7% |
| G | 612001 | 5.7% |
| c | 599508 | 5.6% |
| l | 439466 | 4.1% |
| M | 434516 | 4.0% |
| r | 432886 | 4.0% |
| Other values (35) | 4138676 |
Common
| Value | Count | Frequency (%) |
| _ | 1739156 | |
| 2 | 429729 | 15.8% |
| 0 | 193168 | 7.1% |
| 183935 | 6.8% | |
| 3 | 109872 | 4.1% |
| 4 | 40177 | 1.5% |
| 5 | 8493 | 0.3% |
| & | 5480 | 0.2% |
| 1 | 548 | < 0.1% |
| 8 | 548 | < 0.1% |
Most occurring blocks
| Value | Count | Frequency (%) |
| ASCII | 13480396 |
Most frequent character per block
ASCII
| Value | Count | Frequency (%) |
| _ | 1739156 | 12.9% |
| E | 1011695 | 7.5% |
| a | 1009887 | 7.5% |
| e | 794874 | 5.9% |
| t | 679184 | 5.0% |
| N | 616049 | 4.6% |
| G | 612001 | 4.5% |
| c | 599508 | 4.4% |
| l | 439466 | 3.3% |
| M | 434516 | 3.2% |
| Other values (46) | 5544060 |
Criteria
Categorical
| Distinct | 4262 |
|---|---|
| Distinct (%) | 0.7% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 9.0 MiB |
| all inclusive 21 | 337 |
|---|---|
| all inclusive 2024 | 274 |
| august holidays 2024 | 274 |
| may holidays 2024 | 274 |
| summer holidays 2024 | 274 |
| Other values (4257) |
Length
| Max length | 47 |
|---|---|
| Median length | 39 |
| Mean length | 24.550275 |
| Min length | 8 |
Characters and Unicode
| Total characters | 14424612 |
|---|---|
| Distinct characters | 39 |
| Distinct categories | 6 ? |
| Distinct scripts | 2 ? |
| Distinct blocks | 1 ? |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | easter 2023 holidays |
|---|---|
| 2nd row | +beach +holidays +5 +star |
| 3rd row | cheap christmas vacations |
| 4th row | jan holiday deals |
| 5th row | +august +vacations +2023 |
Common Values
| Value | Count | Frequency (%) |
| all inclusive 21 | 337 | 0.1% |
| all inclusive 2024 | 274 | < 0.1% |
| august holidays 2024 | 274 | < 0.1% |
| may holidays 2024 | 274 | < 0.1% |
| summer holidays 2024 | 274 | < 0.1% |
| honeymoon holidays 2024 | 274 | < 0.1% |
| long haul holidays 2024 | 274 | < 0.1% |
| holidays 2024 | 274 | < 0.1% |
| villa holidays 2024 | 274 | < 0.1% |
| family holidays 2024 | 274 | < 0.1% |
| Other values (4252) | 584751 |
Length
| Value | Count | Frequency (%) |
| holidays | 321971 | 15.4% |
| holiday | 151677 | 7.3% |
| 2023 | 108313 | 5.2% |
| cheap | 91908 | 4.4% |
| inclusive | 67293 | 3.2% |
| all | 66408 | 3.2% |
| in | 49919 | 2.4% |
| 2022 | 44214 | 2.1% |
| 2024 | 38807 | 1.9% |
| deals | 38577 | 1.9% |
| Other values (300) | 1105193 |
Most occurring characters
| Value | Count | Frequency (%) |
| 1496726 | 10.4% | |
| a | 1346986 | 9.3% |
| l | 997333 | 6.9% |
| i | 995860 | 6.9% |
| s | 909723 | 6.3% |
| e | 891842 | 6.2% |
| o | 840980 | 5.8% |
| h | 724454 | 5.0% |
| d | 664161 | 4.6% |
| y | 634129 | 4.4% |
| Other values (29) | 4922418 |
Most occurring categories
| Value | Count | Frequency (%) |
| Lowercase Letter | 11533517 | |
| Space Separator | 1496726 | 10.4% |
| Decimal Number | 787222 | 5.5% |
| Math Symbol | 606462 | 4.2% |
| Other Punctuation | 548 | < 0.1% |
| Dash Punctuation | 137 | < 0.1% |
Most frequent character per category
Lowercase Letter
| Value | Count | Frequency (%) |
| a | 1346986 | |
| l | 997333 | 8.6% |
| i | 995860 | 8.6% |
| s | 909723 | 7.9% |
| e | 891842 | 7.7% |
| o | 840980 | 7.3% |
| h | 724454 | 6.3% |
| d | 664161 | 5.8% |
| y | 634129 | 5.5% |
| r | 532549 | 4.6% |
| Other values (15) | 2995500 |
Decimal Number
| Value | Count | Frequency (%) |
| 2 | 430633 | |
| 0 | 193389 | |
| 3 | 110642 | 14.1% |
| 4 | 40725 | 5.2% |
| 5 | 8767 | 1.1% |
| 1 | 1696 | 0.2% |
| 8 | 685 | 0.1% |
| 6 | 411 | 0.1% |
| 9 | 137 | < 0.1% |
| 7 | 137 | < 0.1% |
Space Separator
| Value | Count | Frequency (%) |
| 1496726 |
Math Symbol
| Value | Count | Frequency (%) |
| + | 606462 |
Other Punctuation
| Value | Count | Frequency (%) |
| ' | 548 |
Dash Punctuation
| Value | Count | Frequency (%) |
| - | 137 |
Most occurring scripts
| Value | Count | Frequency (%) |
| Latin | 11533517 | |
| Common | 2891095 | 20.0% |
Most frequent character per script
Latin
| Value | Count | Frequency (%) |
| a | 1346986 | |
| l | 997333 | 8.6% |
| i | 995860 | 8.6% |
| s | 909723 | 7.9% |
| e | 891842 | 7.7% |
| o | 840980 | 7.3% |
| h | 724454 | 6.3% |
| d | 664161 | 5.8% |
| y | 634129 | 5.5% |
| r | 532549 | 4.6% |
| Other values (15) | 2995500 |
Common
| Value | Count | Frequency (%) |
| 1496726 | ||
| + | 606462 | |
| 2 | 430633 | 14.9% |
| 0 | 193389 | 6.7% |
| 3 | 110642 | 3.8% |
| 4 | 40725 | 1.4% |
| 5 | 8767 | 0.3% |
| 1 | 1696 | 0.1% |
| 8 | 685 | < 0.1% |
| ' | 548 | < 0.1% |
| Other values (4) | 822 | < 0.1% |
Most occurring blocks
| Value | Count | Frequency (%) |
| ASCII | 14424612 |
Most frequent character per block
ASCII
| Value | Count | Frequency (%) |
| 1496726 | 10.4% | |
| a | 1346986 | 9.3% |
| l | 997333 | 6.9% |
| i | 995860 | 6.9% |
| s | 909723 | 6.3% |
| e | 891842 | 6.2% |
| o | 840980 | 5.8% |
| h | 724454 | 5.0% |
| d | 664161 | 4.6% |
| y | 634129 | 4.4% |
| Other values (29) | 4922418 |
CpcBid
Real number (ℝ)
| Distinct | 596 |
|---|---|
| Distinct (%) | 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 1496894.5 |
| Minimum | 84000 |
|---|---|
| Maximum | 12768000 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 6.7 MiB |
Quantile statistics
| Minimum | 84000 |
|---|---|
| 5-th percentile | 612000 |
| Q1 | 972000 |
| median | 1356000 |
| Q3 | 1800000 |
| 95-th percentile | 2868000 |
| Maximum | 12768000 |
| Range | 12684000 |
| Interquartile range (IQR) | 828000 |
Descriptive statistics
| Standard deviation | 783306.5 |
|---|---|
| Coefficient of variation (CV) | 0.52328771 |
| Kurtosis | 12.465784 |
| Mean | 1496894.5 |
| Median Absolute Deviation (MAD) | 408000 |
| Skewness | 2.3344989 |
| Sum | 8.7950635 × 1011 |
| Variance | 6.1356907 × 1011 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1572000 | 13492 | 2.3% |
| 1356000 | 7487 | 1.3% |
| 1092000 | 6738 | 1.1% |
| 1260000 | 6631 | 1.1% |
| 1644000 | 6534 | 1.1% |
| 1104000 | 6290 | 1.1% |
| 1212000 | 6273 | 1.1% |
| 1332000 | 6204 | 1.1% |
| 900000 | 6143 | 1.0% |
| 1200000 | 5925 | 1.0% |
| Other values (586) | 515837 |
| Value | Count | Frequency (%) |
| 84000 | 1 | < 0.1% |
| 96000 | 1 | < 0.1% |
| 108000 | 7 | < 0.1% |
| 120000 | 18 | < 0.1% |
| 132000 | 11 | < 0.1% |
| 144000 | 16 | < 0.1% |
| 156000 | 38 | |
| 168000 | 39 | |
| 180000 | 58 | |
| 192000 | 52 |
| Value | Count | Frequency (%) |
| 12768000 | 7 | |
| 12024000 | 2 | < 0.1% |
| 11496000 | 3 | < 0.1% |
| 11448000 | 2 | < 0.1% |
| 11316000 | 2 | < 0.1% |
| 11124000 | 7 | |
| 10824000 | 10 | |
| 10752000 | 1 | < 0.1% |
| 10728000 | 1 | < 0.1% |
| 10452000 | 10 |
AbsoluteTopImpressionPercentage
Real number (ℝ)
HIGH CORRELATION  ZEROS 
| Distinct | 101 |
|---|---|
| Distinct (%) | < 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.30132991 |
| Minimum | 0 |
|---|---|
| Maximum | 1.2 |
| Zeros | 314320 |
| Zeros (%) | 53.5% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 6.7 MiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 0 |
| Q3 | 0.60000002 |
| 95-th percentile | 1.2 |
| Maximum | 1.2 |
| Range | 1.2 |
| Interquartile range (IQR) | 0.60000002 |
Descriptive statistics
| Standard deviation | 0.39921892 |
|---|---|
| Coefficient of variation (CV) | 1.3248566 |
| Kurtosis | -0.22582053 |
| Mean | 0.30132991 |
| Median Absolute Deviation (MAD) | 0 |
| Skewness | 1.0528615 |
| Sum | 177047.59 |
| Variance | 0.15937574 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 314320 | |
| 1.200000048 | 46037 | 7.8% |
| 0.6000000238 | 29220 | 5.0% |
| 0.3959999979 | 16659 | 2.8% |
| 0.80400002 | 12684 | 2.2% |
| 0.3000000119 | 9912 | 1.7% |
| 0.2399999946 | 6572 | 1.1% |
| 0.4799999893 | 6558 | 1.1% |
| 0.8999999762 | 6408 | 1.1% |
| 0.7200000286 | 5518 | 0.9% |
| Other values (91) | 133666 |
| Value | Count | Frequency (%) |
| 0 | 314320 | |
| 0.0120000001 | 60 | < 0.1% |
| 0.02400000021 | 260 | < 0.1% |
| 0.03599999845 | 478 | 0.1% |
| 0.04800000042 | 657 | 0.1% |
| 0.05999999866 | 839 | 0.1% |
| 0.0719999969 | 1136 | 0.2% |
| 0.08399999887 | 1229 | 0.2% |
| 0.09600000083 | 1741 | 0.3% |
| 0.1080000028 | 1461 | 0.2% |
| Value | Count | Frequency (%) |
| 1.200000048 | 46037 | |
| 1.187999964 | 18 | < 0.1% |
| 1.175999999 | 69 | < 0.1% |
| 1.164000034 | 137 | < 0.1% |
| 1.15199995 | 201 | < 0.1% |
| 1.139999986 | 231 | < 0.1% |
| 1.128000021 | 317 | 0.1% |
| 1.116000056 | 428 | 0.1% |
| 1.103999972 | 595 | 0.1% |
| 1.092000008 | 537 | 0.1% |
TopImpressionPercentage
Real number (ℝ)
HIGH CORRELATION  ZEROS 
| Distinct | 95 |
|---|---|
| Distinct (%) | < 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.66347919 |
| Minimum | 0 |
|---|---|
| Maximum | 1.2 |
| Zeros | 236197 |
| Zeros (%) | 40.2% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 6.7 MiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 0.99599999 |
| Q3 | 1.2 |
| 95-th percentile | 1.2 |
| Maximum | 1.2 |
| Range | 1.2 |
| Interquartile range (IQR) | 1.2 |
Descriptive statistics
| Standard deviation | 0.55828428 |
|---|---|
| Coefficient of variation (CV) | 0.84144958 |
| Kurtosis | -1.8322337 |
| Mean | 0.66347919 |
| Median Absolute Deviation (MAD) | 0.20400006 |
| Skewness | -0.28218454 |
| Sum | 389829.85 |
| Variance | 0.31168133 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 236197 | |
| 1.200000048 | 212350 | |
| 0.6000000238 | 8822 | 1.5% |
| 0.80400002 | 8290 | 1.4% |
| 0.8999999762 | 7446 | 1.3% |
| 0.9599999785 | 6682 | 1.1% |
| 0.9959999919 | 6479 | 1.1% |
| 1.055999994 | 6428 | 1.1% |
| 1.103999972 | 6128 | 1.0% |
| 1.128000021 | 6106 | 1.0% |
| Other values (85) | 82626 | 14.1% |
| Value | Count | Frequency (%) |
| 0 | 236197 | |
| 0.0719999969 | 1 | < 0.1% |
| 0.09600000083 | 2 | < 0.1% |
| 0.1080000028 | 4 | < 0.1% |
| 0.1199999973 | 3 | < 0.1% |
| 0.1319999993 | 15 | < 0.1% |
| 0.1439999938 | 6 | < 0.1% |
| 0.1560000032 | 18 | < 0.1% |
| 0.1679999977 | 33 | < 0.1% |
| 0.1800000072 | 3 | < 0.1% |
| Value | Count | Frequency (%) |
| 1.200000048 | 212350 | |
| 1.187999964 | 2525 | 0.4% |
| 1.175999999 | 4128 | 0.7% |
| 1.164000034 | 5064 | 0.9% |
| 1.15199995 | 5530 | 0.9% |
| 1.139999986 | 5894 | 1.0% |
| 1.128000021 | 6106 | 1.0% |
| 1.116000056 | 5867 | 1.0% |
| 1.103999972 | 6128 | 1.0% |
| 1.092000008 | 4863 | 0.8% |
SearchImpressionShare
Real number (ℝ)
HIGH CORRELATION  ZEROS 
| Distinct | 7826 |
|---|---|
| Distinct (%) | 1.3% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 44.068268 |
| Minimum | 0 |
|---|---|
| Maximum | 100 |
| Zeros | 193541 |
| Zeros (%) | 32.9% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 6.7 MiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 42.110001 |
| Q3 | 85.709999 |
| 95-th percentile | 100 |
| Maximum | 100 |
| Range | 100 |
| Interquartile range (IQR) | 85.709999 |
Descriptive statistics
| Standard deviation | 40.331276 |
|---|---|
| Coefficient of variation (CV) | 0.91519994 |
| Kurtosis | -1.6263129 |
| Mean | 44.068268 |
| Median Absolute Deviation (MAD) | 42.110001 |
| Skewness | 0.17690049 |
| Sum | 25892487 |
| Variance | 1626.6117 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 193541 | |
| 100 | 107201 | |
| 10 | 44317 | 7.5% |
| 50 | 23337 | 4.0% |
| 66.66999817 | 15420 | 2.6% |
| 75 | 10692 | 1.8% |
| 33.33000183 | 9093 | 1.5% |
| 80 | 7590 | 1.3% |
| 60 | 5705 | 1.0% |
| 83.33000183 | 5534 | 0.9% |
| Other values (7816) | 165124 |
| Value | Count | Frequency (%) |
| 0 | 193541 | |
| 10 | 44317 | 7.5% |
| 10.02000046 | 2 | < 0.1% |
| 10.02999973 | 1 | < 0.1% |
| 10.03999996 | 2 | < 0.1% |
| 10.05000019 | 3 | < 0.1% |
| 10.06000042 | 3 | < 0.1% |
| 10.06999969 | 1 | < 0.1% |
| 10.07999992 | 6 | < 0.1% |
| 10.09000015 | 6 | < 0.1% |
| Value | Count | Frequency (%) |
| 100 | 107201 | |
| 99.69999695 | 1 | < 0.1% |
| 99.68000031 | 1 | < 0.1% |
| 99.62000275 | 1 | < 0.1% |
| 99.58000183 | 1 | < 0.1% |
| 99.55000305 | 1 | < 0.1% |
| 99.48999786 | 1 | < 0.1% |
| 99.48000336 | 1 | < 0.1% |
| 99.47000122 | 1 | < 0.1% |
| 99.44000244 | 1 | < 0.1% |
SearchTopImpressionShare
Real number (ℝ)
HIGH CORRELATION  ZEROS 
| Distinct | 92 |
|---|---|
| Distinct (%) | < 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.48930752 |
| Minimum | 0 |
|---|---|
| Maximum | 1.2 |
| Zeros | 193576 |
| Zeros (%) | 32.9% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 6.7 MiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 0.396 |
| Q3 | 0.93599999 |
| 95-th percentile | 1.2 |
| Maximum | 1.2 |
| Range | 1.2 |
| Interquartile range (IQR) | 0.93599999 |
Descriptive statistics
| Standard deviation | 0.4670651 |
|---|---|
| Coefficient of variation (CV) | 0.95454306 |
| Kurtosis | -1.5037576 |
| Mean | 0.48930752 |
| Median Absolute Deviation (MAD) | 0.396 |
| Skewness | 0.31756485 |
| Sum | 287494.59 |
| Variance | 0.21814981 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 193576 | |
| 1.200000048 | 89221 | |
| 0.1199999973 | 55158 | 9.4% |
| 0.6000000238 | 26025 | 4.4% |
| 0.80400002 | 16415 | 2.8% |
| 0.8999999762 | 11092 | 1.9% |
| 0.3959999979 | 11019 | 1.9% |
| 0.9599999785 | 7971 | 1.4% |
| 0.7200000286 | 6639 | 1.1% |
| 0.9959999919 | 6304 | 1.1% |
| Other values (82) | 164134 |
| Value | Count | Frequency (%) |
| 0 | 193576 | |
| 0.1199999973 | 55158 | 9.4% |
| 0.1319999993 | 1579 | 0.3% |
| 0.1439999938 | 985 | 0.2% |
| 0.1560000032 | 1905 | 0.3% |
| 0.1679999977 | 2159 | 0.4% |
| 0.1800000072 | 1220 | 0.2% |
| 0.1920000017 | 932 | 0.2% |
| 0.2039999962 | 2637 | 0.4% |
| 0.2160000056 | 1334 | 0.2% |
| Value | Count | Frequency (%) |
| 1.200000048 | 89221 | |
| 1.187999964 | 71 | < 0.1% |
| 1.175999999 | 440 | 0.1% |
| 1.164000034 | 831 | 0.1% |
| 1.15199995 | 1291 | 0.2% |
| 1.139999986 | 1644 | 0.3% |
| 1.128000021 | 2118 | 0.4% |
| 1.116000056 | 2298 | 0.4% |
| 1.103999972 | 2865 | 0.5% |
| 1.092000008 | 2545 | 0.4% |
SearchRankLostTopImpressionShare
Real number (ℝ)
| Distinct | 91 |
|---|---|
| Distinct (%) | < 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.3155065 |
| Minimum | 0 |
|---|---|
| Maximum | 1.08 |
| Zeros | 282797 |
| Zeros (%) | 48.1% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 6.7 MiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 0.096000001 |
| Q3 | 0.60000002 |
| 95-th percentile | 1.08 |
| Maximum | 1.08 |
| Range | 1.08 |
| Interquartile range (IQR) | 0.60000002 |
Descriptive statistics
| Standard deviation | 0.38655034 |
|---|---|
| Coefficient of variation (CV) | 1.2251739 |
| Kurtosis | -0.73706323 |
| Mean | 0.3155065 |
| Median Absolute Deviation (MAD) | 0.096000001 |
| Skewness | 0.86091286 |
| Sum | 185377.11 |
| Variance | 0.14942117 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 282797 | |
| 1.080000043 | 55156 | 9.4% |
| 0.6000000238 | 26026 | 4.4% |
| 0.3959999979 | 16472 | 2.8% |
| 0.3000000119 | 11092 | 1.9% |
| 0.80400002 | 10983 | 1.9% |
| 0.2399999946 | 7972 | 1.4% |
| 0.4799999893 | 6639 | 1.1% |
| 0.2039999962 | 6254 | 1.1% |
| 0.8999999762 | 5891 | 1.0% |
| Other values (81) | 158272 |
| Value | Count | Frequency (%) |
| 0 | 282797 | |
| 0.0120000001 | 71 | < 0.1% |
| 0.02400000021 | 401 | 0.1% |
| 0.03599999845 | 871 | 0.1% |
| 0.04800000042 | 1291 | 0.2% |
| 0.05999999866 | 1647 | 0.3% |
| 0.0719999969 | 2119 | 0.4% |
| 0.08399999887 | 2263 | 0.4% |
| 0.09600000083 | 2900 | 0.5% |
| 0.1080000028 | 2542 | 0.4% |
| Value | Count | Frequency (%) |
| 1.080000043 | 55156 | |
| 1.067999959 | 1578 | 0.3% |
| 1.055999994 | 1932 | 0.3% |
| 1.04400003 | 959 | 0.2% |
| 1.031999946 | 2155 | 0.4% |
| 1.019999981 | 1223 | 0.2% |
| 1.008000016 | 935 | 0.2% |
| 0.9959999919 | 2659 | 0.5% |
| 0.9840000272 | 1312 | 0.2% |
| 0.9720000029 | 1156 | 0.2% |
Impressions
Real number (ℝ)
HIGH CORRELATION  SKEWED  ZEROS 
| Distinct | 1989 |
|---|---|
| Distinct (%) | 0.3% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 24.378937 |
| Minimum | 0 |
|---|---|
| Maximum | 12901 |
| Zeros | 228327 |
| Zeros (%) | 38.9% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 5.6 MiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 3 |
| Q3 | 14 |
| 95-th percentile | 87 |
| Maximum | 12901 |
| Range | 12901 |
| Interquartile range (IQR) | 14 |
Descriptive statistics
| Standard deviation | 136.80074 |
|---|---|
| Coefficient of variation (CV) | 5.6114317 |
| Kurtosis | 1559.9833 |
| Mean | 24.378937 |
| Median Absolute Deviation (MAD) | 3 |
| Skewness | 29.862713 |
| Sum | 14323942 |
| Variance | 18714.442 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 228327 | |
| 2 | 29574 | 5.0% |
| 1 | 28488 | 4.8% |
| 3 | 27978 | 4.8% |
| 4 | 20605 | 3.5% |
| 5 | 17198 | 2.9% |
| 6 | 15819 | 2.7% |
| 7 | 13322 | 2.3% |
| 8 | 11573 | 2.0% |
| 9 | 10565 | 1.8% |
| Other values (1979) | 184105 |
| Value | Count | Frequency (%) |
| 0 | 228327 | |
| 1 | 28488 | 4.8% |
| 2 | 29574 | 5.0% |
| 3 | 27978 | 4.8% |
| 4 | 20605 | 3.5% |
| 5 | 17198 | 2.9% |
| 6 | 15819 | 2.7% |
| 7 | 13322 | 2.3% |
| 8 | 11573 | 2.0% |
| 9 | 10565 | 1.8% |
| Value | Count | Frequency (%) |
| 12901 | 1 | |
| 12194 | 1 | |
| 12025 | 1 | |
| 11903 | 1 | |
| 11467 | 1 | |
| 11115 | 1 | |
| 11034 | 1 | |
| 10137 | 1 | |
| 10054 | 1 | |
| 9668 | 1 |
Clicks
Real number (ℝ)
HIGH CORRELATION  SKEWED  ZEROS 
| Distinct | 469 |
|---|---|
| Distinct (%) | 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 2.589458 |
| Minimum | 0 |
|---|---|
| Maximum | 1322.4 |
| Zeros | 370319 |
| Zeros (%) | 63.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 6.7 MiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 0 |
| Q3 | 1.2 |
| 95-th percentile | 9.6000004 |
| Maximum | 1322.4 |
| Range | 1322.4 |
| Interquartile range (IQR) | 1.2 |
Descriptive statistics
| Standard deviation | 16.07102 |
|---|---|
| Coefficient of variation (CV) | 6.2063259 |
| Kurtosis | 1485.7898 |
| Mean | 2.589458 |
| Median Absolute Deviation (MAD) | 0 |
| Skewness | 31.818684 |
| Sum | 1521446.4 |
| Variance | 258.27771 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 370319 | |
| 1.200000048 | 79574 | 13.5% |
| 2.400000095 | 40640 | 6.9% |
| 3.599999905 | 23907 | 4.1% |
| 4.800000191 | 15653 | 2.7% |
| 6 | 10722 | 1.8% |
| 7.199999809 | 7971 | 1.4% |
| 8.399999619 | 6072 | 1.0% |
| 9.600000381 | 4619 | 0.8% |
| 10.80000019 | 3668 | 0.6% |
| Other values (459) | 24409 | 4.2% |
| Value | Count | Frequency (%) |
| 0 | 370319 | |
| 1.200000048 | 79574 | 13.5% |
| 2.400000095 | 40640 | 6.9% |
| 3.599999905 | 23907 | 4.1% |
| 4.800000191 | 15653 | 2.7% |
| 6 | 10722 | 1.8% |
| 7.199999809 | 7971 | 1.4% |
| 8.399999619 | 6072 | 1.0% |
| 9.600000381 | 4619 | 0.8% |
| 10.80000019 | 3668 | 0.6% |
| Value | Count | Frequency (%) |
| 1322.400024 | 1 | |
| 1274.400024 | 1 | |
| 1246.800049 | 1 | |
| 1231.199951 | 1 | |
| 1203.599976 | 1 | |
| 1150.800049 | 1 | |
| 1141.199951 | 1 | |
| 1074 | 1 | |
| 1063.199951 | 1 | |
| 1024.800049 | 1 |
Cost
Real number (ℝ)
HIGH CORRELATION  SKEWED  ZEROS 
| Distinct | 6883 |
|---|---|
| Distinct (%) | 1.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 2624619.4 |
| Minimum | 0 |
|---|---|
| Maximum | 1.754172 × 109 |
| Zeros | 370319 |
| Zeros (%) | 63.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 9.0 MiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 0 |
| Q3 | 1500000 |
| 95-th percentile | 9648000 |
| Maximum | 1.754172 × 109 |
| Range | 1.754172 × 109 |
| Interquartile range (IQR) | 1500000 |
Descriptive statistics
| Standard deviation | 18296424 |
|---|---|
| Coefficient of variation (CV) | 6.9710771 |
| Kurtosis | 1766.9798 |
| Mean | 2624619.4 |
| Median Absolute Deviation (MAD) | 0 |
| Skewness | 34.589184 |
| Sum | 1.5421056 × 1012 |
| Variance | 3.3475913 × 1014 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 370319 | |
| 792000 | 849 | 0.1% |
| 744000 | 849 | 0.1% |
| 960000 | 847 | 0.1% |
| 816000 | 838 | 0.1% |
| 828000 | 808 | 0.1% |
| 888000 | 807 | 0.1% |
| 696000 | 805 | 0.1% |
| 936000 | 799 | 0.1% |
| 720000 | 797 | 0.1% |
| Other values (6873) | 209836 |
| Value | Count | Frequency (%) |
| 0 | 370319 | |
| 12000 | 22 | < 0.1% |
| 24000 | 5 | < 0.1% |
| 36000 | 3 | < 0.1% |
| 60000 | 22 | < 0.1% |
| 72000 | 3 | < 0.1% |
| 84000 | 6 | < 0.1% |
| 96000 | 9 | < 0.1% |
| 108000 | 24 | < 0.1% |
| 120000 | 27 | < 0.1% |
| Value | Count | Frequency (%) |
| 1754172000 | 1 | |
| 1490676000 | 1 | |
| 1472844000 | 1 | |
| 1414968000 | 1 | |
| 1396680000 | 1 | |
| 1393980000 | 1 | |
| 1388676000 | 1 | |
| 1365960000 | 1 | |
| 1341528000 | 1 | |
| 1316916000 | 1 |
Sessions
Real number (ℝ)
HIGH CORRELATION  SKEWED  ZEROS 
| Distinct | 470 |
|---|---|
| Distinct (%) | 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 2.5893171 |
| Minimum | 0 |
|---|---|
| Maximum | 1322.4 |
| Zeros | 370324 |
| Zeros (%) | 63.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 6.7 MiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 0 |
| Q3 | 1.2 |
| 95-th percentile | 9.6000004 |
| Maximum | 1322.4 |
| Range | 1322.4 |
| Interquartile range (IQR) | 1.2 |
Descriptive statistics
| Standard deviation | 16.07053 |
|---|---|
| Coefficient of variation (CV) | 6.2064743 |
| Kurtosis | 1485.8749 |
| Mean | 2.5893171 |
| Median Absolute Deviation (MAD) | 0 |
| Skewness | 31.819334 |
| Sum | 1521363.6 |
| Variance | 258.2619 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 370324 | |
| 1.200000048 | 79571 | 13.5% |
| 2.400000095 | 40643 | 6.9% |
| 3.599999905 | 23909 | 4.1% |
| 4.800000191 | 15648 | 2.7% |
| 6 | 10725 | 1.8% |
| 7.199999809 | 7966 | 1.4% |
| 8.399999619 | 6074 | 1.0% |
| 9.600000381 | 4620 | 0.8% |
| 10.80000019 | 3666 | 0.6% |
| Other values (460) | 24408 | 4.2% |
| Value | Count | Frequency (%) |
| 0 | 370324 | |
| 1.200000048 | 79571 | 13.5% |
| 2.400000095 | 40643 | 6.9% |
| 3.599999905 | 23909 | 4.1% |
| 4.800000191 | 15648 | 2.7% |
| 6 | 10725 | 1.8% |
| 7.199999809 | 7966 | 1.4% |
| 8.399999619 | 6074 | 1.0% |
| 9.600000381 | 4620 | 0.8% |
| 10.80000019 | 3666 | 0.6% |
| Value | Count | Frequency (%) |
| 1322.400024 | 1 | |
| 1274.400024 | 1 | |
| 1246.800049 | 1 | |
| 1231.199951 | 1 | |
| 1203.599976 | 1 | |
| 1150.800049 | 1 | |
| 1141.199951 | 1 | |
| 1074 | 1 | |
| 1063.199951 | 1 | |
| 1024.800049 | 1 |
Cost_gbp
Real number (ℝ)
HIGH CORRELATION  SKEWED  ZEROS 
| Distinct | 6880 |
|---|---|
| Distinct (%) | 1.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 2.6769503 |
| Minimum | 0 |
|---|---|
| Maximum | 1789.2555 |
| Zeros | 370324 |
| Zeros (%) | 63.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 6.7 MiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 0 |
| Q3 | 1.53 |
| 95-th percentile | 9.8409595 |
| Maximum | 1789.2555 |
| Range | 1789.2555 |
| Interquartile range (IQR) | 1.53 |
Descriptive statistics
| Standard deviation | 18.661524 |
|---|---|
| Coefficient of variation (CV) | 6.971188 |
| Kurtosis | 1767.1128 |
| Mean | 2.6769503 |
| Median Absolute Deviation (MAD) | 0 |
| Skewness | 34.589706 |
| Sum | 1572852.9 |
| Variance | 348.25247 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 370324 | |
| 0.7588800192 | 849 | 0.1% |
| 0.8078399897 | 849 | 0.1% |
| 0.9792000055 | 847 | 0.1% |
| 0.8323199749 | 838 | 0.1% |
| 0.9057599902 | 807 | 0.1% |
| 0.8445600271 | 807 | 0.1% |
| 0.7099199891 | 804 | 0.1% |
| 0.9547200203 | 799 | 0.1% |
| 0.7343999743 | 797 | 0.1% |
| Other values (6870) | 209833 |
| Value | Count | Frequency (%) |
| 0 | 370324 | |
| 0.01224000007 | 22 | < 0.1% |
| 0.02448000014 | 5 | < 0.1% |
| 0.03672000021 | 3 | < 0.1% |
| 0.06120000035 | 22 | < 0.1% |
| 0.07344000041 | 3 | < 0.1% |
| 0.08568000048 | 6 | < 0.1% |
| 0.09792000055 | 9 | < 0.1% |
| 0.1101600006 | 24 | < 0.1% |
| 0.1224000007 | 27 | < 0.1% |
| Value | Count | Frequency (%) |
| 1789.255493 | 1 | |
| 1520.489502 | 1 | |
| 1502.300903 | 1 | |
| 1443.267334 | 1 | |
| 1424.613647 | 1 | |
| 1421.859619 | 1 | |
| 1416.449463 | 1 | |
| 1393.279175 | 1 | |
| 1368.358521 | 1 | |
| 1343.254272 | 1 |
Margin
Real number (ℝ)
HIGH CORRELATION  SKEWED  ZEROS 
| Distinct | 18624 |
|---|---|
| Distinct (%) | 3.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 1.9361715 |
| Minimum | -122.14581 |
|---|---|
| Maximum | 2349.5994 |
| Zeros | 568930 |
| Zeros (%) | 96.8% |
| Negative | 21 |
| Negative (%) | < 0.1% |
| Memory size | 6.7 MiB |
Quantile statistics
| Minimum | -122.14581 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 0 |
| Q3 | 0 |
| 95-th percentile | 0 |
| Maximum | 2349.5994 |
| Range | 2471.7452 |
| Interquartile range (IQR) | 0 |
Descriptive statistics
| Standard deviation | 24.626743 |
|---|---|
| Coefficient of variation (CV) | 12.719299 |
| Kurtosis | 1638.5544 |
| Mean | 1.9361715 |
| Median Absolute Deviation (MAD) | 0 |
| Skewness | 32.5578 |
| Sum | 1137605.3 |
| Variance | 606.47644 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 568930 | |
| 5.330278873 | 2 | < 0.1% |
| 67.53459167 | 1 | < 0.1% |
| 20.54398155 | 1 | < 0.1% |
| 74.61479187 | 1 | < 0.1% |
| 41.43907928 | 1 | < 0.1% |
| 12.29122353 | 1 | < 0.1% |
| 71.10586548 | 1 | < 0.1% |
| 32.89949036 | 1 | < 0.1% |
| 4.488942146 | 1 | < 0.1% |
| Other values (18614) | 18614 | 3.2% |
| Value | Count | Frequency (%) |
| -122.1458054 | 1 | |
| -83.62361908 | 1 | |
| -83.52625275 | 1 | |
| -83.43190765 | 1 | |
| -32.88007736 | 1 | |
| -29.41637802 | 1 | |
| -19.80197906 | 1 | |
| -16.08289146 | 1 | |
| -9.859479904 | 1 | |
| -6.271931171 | 1 |
| Value | Count | Frequency (%) |
| 2349.599365 | 1 | |
| 2171.451904 | 1 | |
| 2006.36377 | 1 | |
| 1935.915283 | 1 | |
| 1902.381958 | 1 | |
| 1896.382446 | 1 | |
| 1850.828247 | 1 | |
| 1797.886108 | 1 | |
| 1783.546875 | 1 | |
| 1771.375366 | 1 |
ROI_gbp
Real number (ℝ)
HIGH CORRELATION  SKEWED  ZEROS 
| Distinct | 15964 |
|---|---|
| Distinct (%) | 2.7% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.35440124 |
| Minimum | -57.280102 |
|---|---|
| Maximum | 1582.5066 |
| Zeros | 571589 |
| Zeros (%) | 97.3% |
| Negative | 21 |
| Negative (%) | < 0.1% |
| Memory size | 6.7 MiB |
Quantile statistics
| Minimum | -57.280102 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 0 |
| Q3 | 0 |
| 95-th percentile | 0 |
| Maximum | 1582.5066 |
| Range | 1639.7867 |
| Interquartile range (IQR) | 0 |
Descriptive statistics
| Standard deviation | 7.0511198 |
|---|---|
| Coefficient of variation (CV) | 19.895867 |
| Kurtosis | 8380.4639 |
| Mean | 0.35440124 |
| Median Absolute Deviation (MAD) | 0 |
| Skewness | 68.26133 |
| Sum | 208229.86 |
| Variance | 49.718292 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 571589 | |
| 4.954443455 | 2 | < 0.1% |
| 1.238139987 | 2 | < 0.1% |
| 1.482692361 | 1 | < 0.1% |
| 0.3272510767 | 1 | < 0.1% |
| 6.681012154 | 1 | < 0.1% |
| 0.4683260024 | 1 | < 0.1% |
| 62.15295792 | 1 | < 0.1% |
| 0.4003099203 | 1 | < 0.1% |
| 1.247957706 | 1 | < 0.1% |
| Other values (15954) | 15954 | 2.7% |
| Value | Count | Frequency (%) |
| -57.28010178 | 1 | |
| -37.49472809 | 1 | |
| -28.348526 | 1 | |
| -20.98656845 | 1 | |
| -5.641546726 | 1 | |
| -4.656144619 | 1 | |
| -4.570081234 | 1 | |
| -1.459805846 | 1 | |
| -1.203261614 | 1 | |
| -1.094004273 | 1 |
| Value | Count | Frequency (%) |
| 1582.506592 | 1 | |
| 1121.160278 | 1 | |
| 799.2728271 | 1 | |
| 795.7611084 | 1 | |
| 756.4002075 | 1 | |
| 728.3591309 | 1 | |
| 696.4936523 | 1 | |
| 696.1707153 | 1 | |
| 633.7678833 | 1 | |
| 587.43573 | 1 |
| AdGroupId | CampaignId | CriterionId | CpcBid | AbsoluteTopImpressionPercentage | TopImpressionPercentage | SearchImpressionShare | SearchTopImpressionShare | SearchRankLostTopImpressionShare | Impressions | Clicks | Cost | Sessions | Cost_gbp | Margin | ROI_gbp | CampaignName | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AdGroupId | 1.000 | -0.695 | -0.111 | 0.038 | 0.077 | 0.061 | 0.019 | 0.029 | 0.118 | 0.111 | 0.068 | 0.060 | 0.068 | 0.060 | 0.017 | 0.019 | 0.818 |
| CampaignId | -0.695 | 1.000 | 0.015 | -0.113 | -0.020 | -0.036 | -0.009 | -0.014 | -0.107 | -0.083 | -0.033 | -0.034 | -0.033 | -0.034 | -0.025 | -0.024 | 1.000 |
| CriterionId | -0.111 | 0.015 | 1.000 | 0.012 | -0.159 | -0.175 | -0.146 | -0.161 | -0.209 | -0.185 | -0.146 | -0.142 | -0.146 | -0.142 | -0.048 | -0.046 | 0.222 |
| CpcBid | 0.038 | -0.113 | 0.012 | 1.000 | 0.096 | 0.043 | 0.038 | 0.051 | -0.120 | -0.039 | -0.042 | 0.006 | -0.042 | 0.006 | -0.013 | -0.015 | 0.059 |
| AbsoluteTopImpressionPercentage | 0.077 | -0.020 | -0.159 | 0.096 | 1.000 | 0.699 | 0.650 | 0.688 | 0.205 | 0.712 | 0.597 | 0.614 | 0.597 | 0.614 | 0.123 | 0.133 | 0.056 |
| TopImpressionPercentage | 0.061 | -0.036 | -0.175 | 0.043 | 0.699 | 1.000 | 0.811 | 0.874 | 0.213 | 0.674 | 0.471 | 0.482 | 0.471 | 0.482 | 0.086 | 0.086 | 0.050 |
| SearchImpressionShare | 0.019 | -0.009 | -0.146 | 0.038 | 0.650 | 0.811 | 1.000 | 0.977 | 0.180 | 0.713 | 0.513 | 0.525 | 0.513 | 0.525 | 0.112 | 0.115 | 0.058 |
| SearchTopImpressionShare | 0.029 | -0.014 | -0.161 | 0.051 | 0.688 | 0.874 | 0.977 | 1.000 | 0.149 | 0.712 | 0.533 | 0.547 | 0.533 | 0.547 | 0.117 | 0.121 | 0.055 |
| SearchRankLostTopImpressionShare | 0.118 | -0.107 | -0.209 | -0.120 | 0.205 | 0.213 | 0.180 | 0.149 | 1.000 | 0.461 | 0.268 | 0.248 | 0.268 | 0.248 | 0.073 | 0.067 | 0.054 |
| Impressions | 0.111 | -0.083 | -0.185 | -0.039 | 0.712 | 0.674 | 0.713 | 0.712 | 0.461 | 1.000 | 0.795 | 0.785 | 0.795 | 0.785 | 0.216 | 0.230 | 0.012 |
| Clicks | 0.068 | -0.033 | -0.146 | -0.042 | 0.597 | 0.471 | 0.513 | 0.533 | 0.268 | 0.795 | 1.000 | 0.990 | 1.000 | 0.990 | 0.230 | 0.267 | 0.007 |
| Cost | 0.060 | -0.034 | -0.142 | 0.006 | 0.614 | 0.482 | 0.525 | 0.547 | 0.248 | 0.785 | 0.990 | 1.000 | 0.990 | 1.000 | 0.225 | 0.261 | 0.007 |
| Sessions | 0.068 | -0.033 | -0.146 | -0.042 | 0.597 | 0.471 | 0.513 | 0.533 | 0.268 | 0.795 | 1.000 | 0.990 | 1.000 | 0.990 | 0.230 | 0.267 | 0.007 |
| Cost_gbp | 0.060 | -0.034 | -0.142 | 0.006 | 0.614 | 0.482 | 0.525 | 0.547 | 0.248 | 0.785 | 0.990 | 1.000 | 0.990 | 1.000 | 0.225 | 0.261 | 0.007 |
| Margin | 0.017 | -0.025 | -0.048 | -0.013 | 0.123 | 0.086 | 0.112 | 0.117 | 0.073 | 0.216 | 0.230 | 0.225 | 0.230 | 0.225 | 1.000 | 0.925 | 0.005 |
| ROI_gbp | 0.019 | -0.024 | -0.046 | -0.015 | 0.133 | 0.086 | 0.115 | 0.121 | 0.067 | 0.230 | 0.267 | 0.261 | 0.267 | 0.261 | 0.925 | 1.000 | 0.004 |
| CampaignName | 0.818 | 1.000 | 0.222 | 0.059 | 0.056 | 0.050 | 0.058 | 0.055 | 0.054 | 0.012 | 0.007 | 0.007 | 0.007 | 0.007 | 0.005 | 0.004 | 1.000 |
| AdGroupId | CampaignId | CriterionId | Date | CampaignName | AdGroupName | Criteria | CpcBid | AbsoluteTopImpressionPercentage | TopImpressionPercentage | SearchImpressionShare | SearchTopImpressionShare | SearchRankLostTopImpressionShare | Impressions | Clicks | Cost | Sessions | Cost_gbp | Margin | ROI_gbp | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 146372240840 | 19026016545 | 1224358859735 | 2022-10-07 | GEN_Date | GEN_2023_Easter_Exact | easter 2023 holidays | 1824000.0 | 0.000 | 0.000 | 10.000000 | 0.120 | 1.080 | 0 | 0.0 | 0.0 | 0.0 | 0.00000 | 0.0 | 0.0 |
| 1 | 143665838613 | 19032609979 | 436468614376 | 2022-11-17 | GEN_Type_Type | GEN_5 Star_Beach_BMM | +beach +holidays +5 +star | 2160000.0 | 0.348 | 1.200 | 53.849998 | 0.648 | 0.552 | 9 | 0.0 | 0.0 | 0.0 | 0.00000 | 0.0 | 0.0 |
| 2 | 142284478245 | 19032615052 | 151556316 | 2022-09-21 | GEN_Type_Date | GEN_Cheap_Christmas_Exact | cheap christmas vacations | 708000.0 | 0.900 | 1.200 | 100.000000 | 1.200 | 0.000 | 9 | 1.2 | 1008000.0 | 1.2 | 1.02816 | 0.0 | 0.0 |
| 3 | 142284480445 | 19032615052 | 11690633763 | 2022-10-20 | GEN_Type_Date | GEN_Deals_January_Exact | jan holiday deals | 2544000.0 | 0.000 | 0.000 | 0.000000 | 0.000 | 0.000 | 0 | 0.0 | 0.0 | 0.0 | 0.00000 | 0.0 | 0.0 |
| 4 | 146372241280 | 19026016545 | 1416199961232 | 2022-11-17 | GEN_Date | GEN_2023_August_BMM | +august +vacations +2023 | 1260000.0 | 0.000 | 0.000 | 100.000000 | 0.120 | 1.080 | 3 | 0.0 | 0.0 | 0.0 | 0.00000 | 0.0 | 0.0 |
| 5 | 143665828533 | 19032609979 | 16736349532 | 2022-11-16 | GEN_Type_Type | GEN_Cheap_Low Deposit_Exact | cheap holiday deposits | 2100000.0 | 0.000 | 0.600 | 50.000000 | 0.300 | 0.900 | 4 | 0.0 | 0.0 | 0.0 | 0.00000 | 0.0 | 0.0 |
| 6 | 142284482085 | 19032615052 | 347498971094 | 2022-10-04 | GEN_Type_Date | GEN_Group_Summer_Exact | summer group holiday | 1800000.0 | 0.000 | 0.000 | 0.000000 | 0.000 | 0.000 | 0 | 0.0 | 0.0 | 0.0 | 0.00000 | 0.0 | 0.0 |
| 7 | 146372240520 | 19026016545 | 1224358863975 | 2023-01-29 | GEN_Date _Metis | GEN_2023_November_Exact | holidays in november 2023 | 936000.0 | 0.000 | 0.396 | 60.000000 | 0.240 | 0.960 | 7 | 0.0 | 0.0 | 0.0 | 0.00000 | 0.0 | 0.0 |
| 8 | 143665842653 | 19032609979 | 319550065624 | 2023-01-11 | GEN_Type_Type _Metis | GEN_Resorts_Spa_Exact | spa resort holidays | 756000.0 | 0.228 | 1.032 | 37.169998 | 0.384 | 0.816 | 68 | 2.4 | 1920000.0 | 2.4 | 1.95840 | 0.0 | 0.0 |
| 9 | 146372237640 | 19026016545 | 1109001691320 | 2022-10-03 | GEN_Date | GEN_2022_Easter_Exact | easter 2022 holidays | 3624000.0 | 0.000 | 0.000 | 0.000000 | 0.000 | 0.000 | 0 | 0.0 | 0.0 | 0.0 | 0.00000 | 0.0 | 0.0 |
| AdGroupId | CampaignId | CriterionId | Date | CampaignName | AdGroupName | Criteria | CpcBid | AbsoluteTopImpressionPercentage | TopImpressionPercentage | SearchImpressionShare | SearchTopImpressionShare | SearchRankLostTopImpressionShare | Impressions | Clicks | Cost | Sessions | Cost_gbp | Margin | ROI_gbp | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 587583 | 146372243200 | 19026016545 | 1222333096249 | 2022-11-17 | GEN_Date | GEN_2023_May_Exact | may vacations 2023 | 1752000.0 | 0.00 | 0.0 | 0.000000 | 0.000 | 0.000 | 0 | 0.0 | 0.0 | 0.0 | 0.00000 | 0.0 | 0.0 |
| 587584 | 140745286301 | 19032615052 | 1221947359820 | 2022-10-16 | GEN_Type_Date | GEN_Villa_2023_BMM | +holiday +villas +2023 | 1356000.0 | 0.00 | 0.0 | 0.000000 | 0.000 | 0.000 | 0 | 0.0 | 0.0 | 0.0 | 0.00000 | 0.0 | 0.0 |
| 587585 | 140745267781 | 19032615052 | 1224447894125 | 2022-10-15 | GEN_Type_Date | GEN_Cheap_2023_February_Exact | cheap holidays feb 2023 | 2064000.0 | 0.00 | 1.2 | 100.000000 | 1.200 | 0.000 | 2 | 1.2 | 660000.0 | 1.2 | 0.67320 | 0.0 | 0.0 |
| 587586 | 142284510685 | 19032615052 | 342181387139 | 2022-12-01 | GEN_Type_Date _Metis | GEN_Adult_Winter_BMM | +adult +only +winter +sun +holidays | 1008000.0 | 1.20 | 1.2 | 100.000000 | 1.200 | 0.000 | 3 | 0.0 | 0.0 | 0.0 | 0.00000 | 0.0 | 0.0 |
| 587587 | 146372244440 | 19026016545 | 1743196680684 | 2022-11-04 | GEN_Date | GEN_2024_December_Exact | holidays in december 2024 | 492000.0 | 0.00 | 0.0 | 0.000000 | 0.000 | 0.000 | 0 | 0.0 | 0.0 | 0.0 | 0.00000 | 0.0 | 0.0 |
| 587588 | 142284485205 | 19032615052 | 5401824870 | 2022-12-10 | GEN_Type_Date _Metis | GEN_Singles_Christmas_Exact | xmas singles holidays | 1356000.0 | 0.72 | 1.2 | 86.959999 | 1.044 | 0.156 | 33 | 8.4 | 7284000.0 | 8.4 | 7.42968 | 0.0 | 0.0 |
| 587589 | 143665832053 | 19032609979 | 11391029012 | 2023-01-01 | GEN_Type_Type _Metis | GEN_Group_Luxury_Exact | luxury group holiday | 2136000.0 | 0.00 | 0.0 | 0.000000 | 0.000 | 0.000 | 0 | 0.0 | 0.0 | 0.0 | 0.00000 | 0.0 | 0.0 |
| 587590 | 146372227880 | 19026016545 | 2643843441 | 2022-10-29 | GEN_Date | GEN_December_Exact | holiday december | 912000.0 | 0.00 | 1.2 | 87.500000 | 1.056 | 0.156 | 10 | 1.2 | 672000.0 | 1.2 | 0.68544 | 0.0 | 0.0 |
| 587591 | 143869938237 | 19032615541 | 310253803378 | 2022-11-06 | GEN_From | GEN_Bristol_BMM | +holidays +from +bristol | 1392000.0 | 1.20 | 1.2 | 25.000000 | 0.300 | 0.900 | 2 | 1.2 | 2208000.0 | 1.2 | 2.25216 | 0.0 | 0.0 |
| 587592 | 142284477005 | 19032615052 | 42997665378 | 2022-12-28 | GEN_Type_Date _Metis | GEN_Beach_Christmas_Exact | xmas beach holiday | 1392000.0 | 0.00 | 0.0 | 0.000000 | 0.000 | 0.000 | 0 | 0.0 | 0.0 | 0.0 | 0.00000 | 0.0 | 0.0 |